Mr. Flatt was the Co-founder of Red McCombs Media (RMM) and in some circles called the Rock n Roll CEO due to his music back ground and his out of the box thinking. Mr. Flatt is considered to be a true innovator in not only internet marketing but in the creation of best business practices for the new digital economy. Mr. Flatt partnered with Billionaire Icon Red McCombs and turned a $1 million initial investment into over $400 million in internet revenue from 2004 to 2012.
The strategic partnership with McCombs proved to very successful as Red McCombs Media experienced explosive growth and was recognized two straight years by INC 500 as one of the fastest growing companies in the U.S. In 2008 Mr. Flatt began to think about a strategy to continue the explosive growth of RMM while remaining profitable. The next move was a strategic play to either gain valuable resources through a partnership or an acquisition. “ I was looking for a traditional media company that had sales/web resources and was looking to make the transition to new media. LIN Media was a great fit “. Lin Media acquired Red McCombs Media in Nov of 2009. The RMM/Lin relationship has been very successful as RMM online has continued to grow by over 60% a year far exceeding industry growth. “2012 was an incredible year of technology development, top line and EBITDA growth for RMM.